Instagram Marketing Plan 2018. Free Instagram Guide

Instagram Marketing Plan 2018. Free Instagram Guide. 

Instagram Marketing plan is the most important to grow your Instagram business. Here You will get all of the tips and tricks about Instagram Business 2018.
Just follow us instruction and grow your Instagram and Business so quickly! 


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  • -Instagram Guide-


Let’s See Some of Instagram History

Some Days ago, Buffer’s Record-
Across the globe, there are over 500 million Instagrammers — more than 300 million of whom use Instagram every single day, sharing an average of 95 million photos and videos per day.

BUT Recently in 2017


Instagram’s growth speeds up as it hits 700 million users.

Instagram has doubled its user base, to 700 million monthly actives in two years, fueled by Stories, web signups and better onboarding on low-end Android phones. Instagram’s growth rate is actually speeding up. It took just four months to add the last 100 million users since hitting 600 million in December, while it took six months to go from 500 million to 600 million.
Here’s a breakdown of how long it took Instagram to add each 100 million users:
  • October 6, 2010 – Launch
  • February 26, 2013 – 100 million;  28 months
  • March 25, 2014 – 200 million; 13 months
  • December 10, 2014 – 300 million; 9 months
  • September 22, 2015 – 400 million; 9 months
  • June 21, 2016 – 500 million; 9 months
  • December 15, 2016 – 600 million; 6 months
  • April 26, 2017 – 700 million; 4 months

Instagram’s progress has come at the expense of Snapchat’s growth, which sank 82 percent since Instagram launched its Stories copycat in August. All eyes will be on Snap’s user count when it gives its first earnings report next month.
Meanwhile, as Snap deprioritized foreign markets with lower ad rates, Instagram has continued to push its international presence. “Developing markets have always been important at Instagram,” says a spokesperson. “U.S. is our biggest market, but Brazil has long been our No. 2 (currently with 45 million users). Along with the U.K. and Japan, our other big markets include Indonesia, India and Turkey.” Now 80 percent of Instagram users are outside the U.S.
Instagram has been building products specifically for these users who can’t afford data plans or have weak connectivity. It just introduced offline mode on Android, and the company tells me it’s been focusing more on its mobile web experience as well as keeping the Android app’s file size to a minimum.
“Growth was driven by a number of factors, including our ability to better connect people with their friends on Instagram,” said a spokesperson. “We also took steps to simplify and improve our sign-up process, which helped bring in new people from all over the world.”

With such a large audience, Instagram has the scale to appeal to top brands. The app now has 1 million active advertisers, up from 500,000 in September, with plans to offer them more data and flexibility.
It’s rare for a social network to stay as cool after 6.5 years. Even its owner Facebook was starting to look a bit old at that point. But by sticking to its roots of visual communication while shrewdly adapting to new trends, Instagram has managed to stay on top.


Age and gender of internet users on Instagram
Roughly half of internet-using young adults ages 18-29 (53%) use Instagram. Here the full breakdown of age groups:
  • 53% of 18–29 year olds use Instagram.
  • 25% of 30–49 year olds use Instagram.
  • 11% of 50–64 year olds use Instagram.
  • 6% of people 65+ use Instagram.
Also, slightly more of Instagram’s users are female:
  • 29% of online females use Instagram.
    22% of online males use Instagram.

Location of Instagram users

  • 28% of Instagram users live in urban areas.
  • 26% of Instagram users live in suburban areas.
  • 19% of Instagram users live in rural areas.

Instagram education demographics

  • 31% of Instagram users have some college experience.
  • 24% of Instagram users are college graduates.
  • 23% of Instagram users are high school grads or less.



An effective social media GUIDE help you to achieve your company’s goal.


YOUR GOAL IS MY WORK
 


Proper Goal Setup is most important. You can’t reach your finishing line without a strong GOAL.

Choose 1-to-2 main goals

Whether you’re completely new to Instagram and preparing to share your first post or are already established and looking to boost your presence on the platform, it’s important to start with clear goals in mind.
Setting goals will help you to define your strategy on Instagram and create content that will help you to achieve your targets.
Here are some common ones that brands, teams, and individuals tend to choose:
  1. Showcase your products or services
  2. Build your community
  3. Increase awareness of your brand
  4. Showcase your company culture and values
  5. Advertise to potential customers
  6. Increase brand loyalty
  7. Share company news and updates
It’s best to choose one or two goals for your Instagram profile, either from the above list or a custom goal of your choosing. To help decide which goals make sense for you, it can be good to consider the following questions:
  • Why are you using Instagram?
  • How can Instagram assist you in achieving your overall marketing goals?
  • How much time or budget can you commit to Instagram?
  • How does Instagram offer you something different to other platforms?


Let’s Go in The field->>


 Create your account



ü  Obviously you have to create your account & Select a profile name with your niche (Weight Loss).
Your Instagram profile is essentially your homepage on the platform. It provides you with space to share a little information about your business and also gives you the chance to drive some traffic back to your website. In this section, we’ll guide you through how to maximize your Instagram profile and drive as much value as possible from it.

ü  Your bio/description.
Your description is very personal to your brand, what you choose to share here should be representative of your business and show your followers what you do as a company. Most businesses tend to include either (or both) of the below:
  • Brand slogan or tagline;
  • An outline of who you are and what you do.
Some large brands also choose to include a brand hashtag within their bio


ü  Use a niche (Weight Loss) related profile picture.
Your profile picture is one of the most important parts of your Instagram profile. When someone views one of your posts or clicks on your profile, it’s great if your brand is instantly recognizable. For many brands this tends to mean using one of three options:
  • Logo
  • Logomark (the logo, minus any words)
  • Mascot

ü  Do not blank any optional option to fill up. Use link where need (website & other social media).
Unlike many other social networks, Instagram doesn’t allow you to add links to every post. Instead, you only get one link, and that’s the one in your profile.

Most businesses tend to use this link to drive traffic back to their homepage, and this link can also be a key way to drive traffic from Instagram to campaign-specific landing pages or individual pieces of content.

Gary Vaynerchuk does this to great effect on his Instagram feed. Whenever he publishes a new piece of content online, he’ll share a relevant image or video to Instagram and update the link in his bio to reflect it.


Maintain a Routine (Everything is here)
 



Daily Task
How many
Time
Follow per day
50-60 connection per day (not at a time)
(30 min)
Unfollow per day
who not back follow (24 hours later)
(10 min)
Conversation with the targeted followers
Initially, 20 people per day (By liking & commenting on others profile)
(20 min)
Post per day
1-2 website related content
(20 min)
Live Video
Daily once or weekly once live video (So important)
hours or half
Market Research
Own post, Audience Expectation, Opponent
(20 min)
Total Task
02.40 hours




Creating a content strategy for Instagram
Ø    

How to build content pillars for the type of content you share to Instagram

Content is the heart of Instagram. The 95 million photos and videos shared daily to the platform are the reason more than 300 million people open the app every day. And content should be at the core of your strategy, too.
But what should you post about?
Before you get into thinking about your visual style, it’s good to have a clear vision for the type of content you’re putting out.


Content Post:
ü  Infographics,
ü  Videos;
ü   Text on Image,
ü  Quotes Post &
ü  Live videos;  

  

What Day will I Post?
Monday and Thursday is the best for Instagram Marketing.





What Time Will I Post?
8.00am to 9.00 am
And
2.00 pm is the best for Instagram Post. .

BUT some of researches saw that 5.00 pm are another most important time for post.


How many posts will I do?
Per day you need 1 to 2 posts.
If you post just 1, it’s not so bad, but 3 are so high.







 Go to theMarket after Post
Ø   

Do this:

(i) Post,
(ii) Engagement &
(iii) Market Research.

ü  Following weight loss related people and unfollow who are not response within 24 hours.
ü  Conversation includes like, comments, reply back message etc.




Use some question for our Audience
Ø   

To build up good relation, brand awareness, more engagement we asked some question to our targeted audience. These question patterns are following as under-
1. Is Diet or Exercise More Important for Weight Loss?

2. How Often Should I Eat to Lose Weight?

3. Can I Drink Alcohol/Soda/Sweet Tea/Juice and Still Lose Weight?

4. How Many Calories Do I Need to Lose Weight?

5. What Type of Exercise is best for Weight Loss?

6. How Much Water Should I Drink to Maximize Weight Loss?

7. Is Sleep Important for Weight Loss?

8. What is the Best Way to Track Weight Loss Goals?

9. Are There Certain Foods I Should Avoid to See the Best Results?

10. How Do I Speed Up My Weight Loss?

 

Try to impress them by these questions.





                                                                       

Related hashtags to increase engagement and followers

Find out your niches related hashtags by searching your niches, location and competitor. 


What’ll happen?
*        Audience will find you easily.
*        It works as SEO.
*        Help to increase your website traffic.
*        Your sell will increase.
-----------------------------------
*        You can find your weight loss targeted audience (People, Post).
*        You can find your competitor (gather some knowledge from there).
*        You can get more ideas from there. 

Note:
*        Do not use so many hashtags in a single post (10 maximum).
*        Use most popular hashtags but not irrelevant.
*        Use English & Germany both hashtags (but English hashtags will help to grow fast).







Collect Some Germany Weight Loss Related Competitors:


Use hashtags to searching-

What’ll happen?
*        You can communicate with them.
*        You can get some techniques form a Strong Competitors.
*        You will get some weight loss targeted audience from their fans like.  

What’ll do?
*        You can follow opponent’s good content and all of the valuable techniques.
*        You can send friend request some of targeted audience of it.  
*        You can like and reply the audience’s comment and keep a question.
Note:
*        Do not try to follow all of competitor’s, you can collect some valuable techniques from a better competitor.



                                                                                                   

Schedule Post


Schedule Post is the most important for Every SMM (Social Media Marketing). It’s safe your time and maintain a correct timing.

But if you were free then you can post own, it will better.
You can use some tools for Schedule Post.
See below these two:
(i) Buffer
(ii) Gramblr;
Buffer is the most popular and trusted tools for using forever.
Gramblr is not bad. But there are some problems in Gramblr. Sometime your schedule won’t work with this tool.

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N. B.
·         Upload high quality picture and videos.
·         For a Perfect Instagram you have to post everyday timely. 
·         Keep safe your account. Cause it’s your wealth.
·         Respect the followers.
·         Follow them who are so popular in Instagram (in our country-Germany).
·         You can use Instagram in your phone.
-----------------------------------
·         Do not follow fast to so many people.
·         Don’t use low qualities Post.
·         Don’t avoid any simple audience.
·         Don’t try to use any short cut way to grow your audience.
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EXTRA:
Just simply follow 8 Steps:
1.      Set up your GOAL;
2.      Setup your Profile name;
3.      Setup your profile picture;
4.      Use link in BIO;
5.      Use text on images;
6.      Use Videos (& Live Video if possible);
7.      Get your some hashtags;
8.      Follow & Unfollow.
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v  Remember, delete your hesitation and call me to solve any PROBLEM. Actually, I am not for you just for deal. You can contact with me any time (after deal).

Thanks... Nayan Mia

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