Instagram Marketing Plan 2018. Free Instagram Guide
Instagram Marketing Plan 2018. Free Instagram Guide.
Instagram Marketing plan is the most important to grow your Instagram business. Here You will get all of the tips and tricks about Instagram Business 2018.
Just follow us instruction and grow your Instagram and Business so quickly!
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- -Instagram Guide-
“Let’s See Some of Instagram
History”
Across the globe, there are over 500 million Instagrammers — more than 300 million of whom use Instagram every single day, sharing an average of 95 million photos and videos per day.
BUT
Recently in 2017
Instagram’s growth speeds up as it hits 700 million
users.
Instagram has doubled its user base, to 700 million monthly actives in two years, fueled by
Stories, web signups and better onboarding on low-end Android phones.
Instagram’s growth rate is actually speeding up. It took just four months to
add the last 100 million users since hitting 600 million in December, while it took six months to go
from 500 million to 600 million.
Here’s a breakdown of how long it took Instagram to add each 100 million users:
Here’s a breakdown of how long it took Instagram to add each 100 million users:
- October 6,
2010 – Launch
- February
26, 2013 – 100 million; 28 months
- March 25,
2014 – 200 million; 13 months
- December
10, 2014 – 300 million; 9 months
- September
22, 2015 – 400 million; 9 months
- June 21,
2016 – 500 million; 9 months
- December
15, 2016 – 600 million; 6 months
- April 26,
2017 – 700 million; 4 months
Instagram’s progress has come at the expense of
Snapchat’s growth, which sank 82 percent since
Instagram launched its Stories copycat in August. All eyes will be
on Snap’s user count when it gives its first earnings report next month.
Meanwhile, as Snap deprioritized foreign markets
with lower ad rates, Instagram has continued to push its international
presence. “Developing markets have always been important at Instagram,” says a
spokesperson. “U.S. is our biggest market, but Brazil has long been our No. 2
(currently with 45 million users). Along with the U.K. and Japan, our other big
markets include Indonesia, India and Turkey.” Now 80 percent of Instagram users
are outside the U.S.
Instagram has been building products specifically
for these users who can’t afford data plans or have weak connectivity. It just
introduced offline mode on Android, and the company tells me it’s been focusing
more on its mobile web experience as well as keeping the Android app’s file
size to a minimum.
“Growth was driven by a number of factors,
including our ability to better connect people with their friends on
Instagram,” said a spokesperson. “We also took steps to simplify and improve
our sign-up process, which helped bring in new people from all over the world.”
With such a large audience, Instagram has the scale
to appeal to top brands. The app now has 1 million active
advertisers, up from 500,000 in September, with plans to offer them
more data and flexibility.
It’s rare for a social network to stay as cool
after 6.5 years. Even its owner Facebook was starting to look a bit old at that
point. But by sticking to its roots of visual communication while shrewdly
adapting to new trends, Instagram has managed to stay on top.
Age
and gender of internet users on Instagram
Roughly half of internet-using young adults ages 18-29 (53%) use Instagram.
Here the full breakdown of age groups:- 53% of
18–29 year olds use Instagram.
- 25% of
30–49 year olds use Instagram.
- 11% of
50–64 year olds use Instagram.
- 6% of
people 65+ use Instagram.
- 29% of
online females use Instagram.
22% of online males use Instagram.
Location
of Instagram users
- 28% of
Instagram users live in urban areas.
- 26% of
Instagram users live in suburban areas.
- 19% of
Instagram users live in rural areas.
Instagram
education demographics
- 31% of
Instagram users have some college experience.
- 24% of
Instagram users are college graduates.
- 23% of
Instagram users are high school grads or less.
An effective social media GUIDE help you to achieve
your company’s goal.
YOUR GOAL IS MY WORK
|
Proper Goal Setup is
most important. You can’t reach your finishing line without a strong GOAL.
Choose 1-to-2 main goals
Whether you’re completely new to Instagram and preparing to share your first
post or are already established and looking to boost your presence on the
platform, it’s important to start with clear goals in mind.Setting goals will help you to define your strategy on Instagram and create content that will help you to achieve your targets.
Here are some common ones that brands, teams, and individuals tend to choose:
- Showcase
your products or services
- Build your
community
- Increase
awareness of your brand
- Showcase
your company culture and values
- Advertise
to potential customers
- Increase
brand loyalty
- Share
company news and updates
- Why are
you using Instagram?
- How can
Instagram assist you in achieving your overall marketing goals?
- How much
time or budget can you commit to Instagram?
- How does
Instagram offer you something different to other platforms?
Let’s Go in The field->>
Create your account
|
ü
Obviously
you have to create your account & Select a profile name with your niche (Weight
Loss).
Your Instagram profile is essentially your homepage on the
platform. It provides you with space to share a little information about your
business and also gives you the chance to drive some traffic back to your
website. In this section, we’ll guide you through how to maximize your
Instagram profile and drive as much value as possible from it.
ü Your bio/description.
Your description is very personal to your brand, what you
choose to share here should be representative of your business and show your
followers what you do as a company. Most businesses tend to include either
(or both) of the below:
- Brand slogan or tagline;
- An outline of who you are and what you do.
Some
large brands also choose to include a brand hashtag within their bio
ü
Use a niche
(Weight Loss) related profile picture.
Your
profile picture is one of the most important parts of your Instagram
profile. When someone views one of your posts or clicks on your profile, it’s
great if your brand is instantly recognizable. For many brands this tends to
mean using one of three options:
- Logo
- Logomark (the logo, minus any words)
- Mascot
ü
Do not
blank any optional option to fill up. Use link where need (website & other
social media).
Unlike
many other social networks, Instagram doesn’t allow you to add links to every
post. Instead, you only get one link, and that’s the one in your profile.
Most
businesses tend to use this link to drive traffic back to their homepage,
and this link can also be a key way to drive traffic from Instagram to
campaign-specific landing pages or individual pieces of content.
Gary
Vaynerchuk does this to great effect on his Instagram feed. Whenever he
publishes a new piece of content online, he’ll share a relevant image or video
to Instagram and update the link in his bio to reflect it.
Maintain a Routine (Everything
is here)
|
Daily Task
|
How many
|
Time
|
Follow per day
|
50-60 connection per day (not at a
time)
|
(30 min)
|
Unfollow per day
|
who not back follow (24 hours later)
|
(10 min)
|
Conversation with the
targeted followers
|
Initially, 20 people per day (By liking
& commenting on others profile)
|
(20 min)
|
Post per day
|
1-2 website related content
|
(20 min)
|
Live Video
|
Daily once or weekly once live video
(So important)
|
hours or half
|
Market Research
|
Own post, Audience
Expectation, Opponent
|
(20 min)
|
Total Task
|
02.40 hours
|
Creating
a content strategy for Instagram
|
Ø
How to build content pillars for
the type of content you share to Instagram
Content is the heart of Instagram. The 95 million photos and videos shared
daily to the platform are the reason more than 300 million people
open the app every day. And content should be at the core of your strategy,
too.
But what should you post about?
Before you get into thinking about
your visual style, it’s good to have a clear vision for the type of
content you’re putting out.
Content Post:
ü Infographics,
ü Videos;
ü Text on Image,
ü Quotes
Post &
ü Live
videos;
What Day will I Post?
Monday
and Thursday is the best for Instagram Marketing.
What Time Will I Post?
8.00am
to 9.00 am
And
2.00
pm is the best for Instagram Post. .
BUT some of researches saw that 5.00 pm are
another most important time for post.
How many posts will I do?
Per
day you need 1 to 2 posts.
If
you post just 1, it’s not so bad, but 3 are so high.
Go to theMarket after Post
|
Ø
Do this:
(i) Post,
(ii) Engagement
&
(iii) Market
Research.
ü Following
weight loss related people and unfollow who are not response within 24 hours.
ü Conversation
includes like, comments, reply back message etc.
Use
some question for our Audience
|
Ø
To build up good relation, brand awareness,
more engagement we asked some question to our targeted audience. These question
patterns are following as under-
1. Is Diet or Exercise More
Important for Weight Loss?
2. How Often Should I Eat to Lose Weight?
3. Can I Drink Alcohol/Soda/Sweet Tea/Juice and
Still Lose Weight?
4. How Many Calories Do I Need to Lose Weight?
5. What Type of Exercise is best for Weight Loss?
6. How Much Water Should I Drink to Maximize Weight
Loss?
7. Is Sleep Important for Weight Loss?
8. What is the Best Way to Track Weight Loss Goals?
9. Are There Certain Foods I Should Avoid to See the
Best Results?
10. How Do I Speed Up My Weight Loss?
Try to impress them by these questions.
Related
hashtags to increase engagement and followers
|
Find out your niches related hashtags by searching your niches, location and competitor.
What’ll happen?
*
Audience will find you easily.
*
It works as SEO.
*
Help to increase your website
traffic.
*
Your sell will increase.
-----------------------------------
*
You can find your weight loss
targeted audience (People, Post).
*
You can find your competitor (gather
some knowledge from there).
*
You can get more ideas from
there.
Note:
*
Do not use so many hashtags in a
single post (10 maximum).
*
Use most popular hashtags but not
irrelevant.
*
Use English & Germany both
hashtags (but English hashtags will help to grow fast).
Collect Some Germany Weight Loss Related
Competitors:
|
Use hashtags to
searching-
What’ll happen?
*
You can communicate with them.
*
You can get some techniques form a Strong
Competitors.
*
You
will get some weight loss targeted audience from their fans like.
What’ll do?
*
You
can follow opponent’s good content and all of the valuable techniques.
*
You can send friend request some of targeted
audience of it.
*
You can like and reply the audience’s comment
and keep a question.
Note:
*
Do
not try to follow all of competitor’s, you can collect some valuable techniques
from a better competitor.
Schedule Post
|
Schedule Post is the most important
for Every SMM (Social Media Marketing). It’s safe your time and maintain a
correct timing.
But if you were free then you can
post own, it will better.
You can use some tools for Schedule
Post.
See below these two:
(i) Buffer
(ii) Gramblr;
Buffer is the most popular and
trusted tools for using forever.
Gramblr is not bad. But there are
some problems in Gramblr. Sometime your schedule won’t work with this tool.
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N.
B.
·
Upload
high quality picture and videos.
·
For
a Perfect Instagram you have to post everyday timely.
·
Keep
safe your account. Cause it’s your wealth.
·
Respect
the followers.
·
Follow
them who are so popular in Instagram (in our country-Germany).
·
You
can use Instagram in your phone.
-----------------------------------
·
Do
not follow fast to so many people.
·
Don’t
use low qualities Post.
·
Don’t
avoid any simple audience.
·
Don’t
try to use any short cut way to grow your audience.
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EXTRA:
Just simply follow 8 Steps:
1. Set up your GOAL;
2. Setup your Profile name;
3. Setup your profile picture;
4. Use link in BIO;
5. Use text on images;
6. Use Videos (& Live Video if
possible);
7. Get your some hashtags;
8. Follow & Unfollow.
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Remember, delete your hesitation and call me to solve any PROBLEM. Actually, I am not
for you just for deal. You can contact with me any time (after deal).
Thanks... Nayan Mia
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