What is Social Media Marketing? Basic and Main Knowledge, YOU should know!

*****Social Media Marketing*****

Social Media Marketing (SMM) is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos and images for marketing purposes, as well as paid social media advertising.

What should you learn to skill?

·        Planning: As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.

·        Content is King: Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos and infographics in addition to classic text based content.

·        Consistent Brand Image: Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environments and voice, your business core identity should stay consistent.

·        Blog: Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests and events.

·        Links: While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability and you may even get some links in return.

·        Track Competitors: It’s always important to keep an eye on competitors, they can provide valuable data for keyword research, where to get industry-related links and other social media marketing insight. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing but do it better.

·        Measure Success with Analytics: You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.

Career benefits of Social Media Marketing

Companies and business hire social media marketing managers to establish a more effective online presence. Consider how FAcebook grew from a small company to one that caters to over 800 imlion users. All of these users don’t simply connect with friends anymore but actively engage with companies about products or services they like.

Social media marketing managers help develop social media pages, manage those pages and work with teams to create content on those pages. They track target demographics and introduce them to content they enjoy, pushing them to interact more with a brand.

As a managers, they work with a variety of other social media outreach specialists, including:

·        Social Media Directors;

·        Social Media Strategists;

·        Consumer Insight Managers.

Introduce with some Social Media Marketing Platform

We’ve put together a brief overview on how to use social media for marketing according to each platform’s unique environment. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform.

Facebook:

Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images videos etc.

Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.

Instagram 

Instagram’s growth speeds up as it hits 700 million users.

Instagram has doubled its user base, to 700 million monthly actives in two years, fueled by Stories, web signups and better onboarding on low-end Android phones. Instagram’s growth rate is actually speeding up. It took just four months to add the last 100 million users since hitting 600 million in December, while it took six months to go from 500 million to 600 million.

Google+

Google+ is the Facebook competitor and it promotes the same fun, casual atmosphere. O Google+ you can upload and share photos, videos, links and view all you. Also take advantage of Google+ circles which allow you to segment your followers into smaller groups enabling you to share information with some followers while barring others. For example, you might try creating a “supper fan” circle and share special discounts and exclusive offers only with that group.

You can also try hosting video conference with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you’re a salon, host a how-to session on how to braid your hair. If you won a local bookstore, try of offering author video. chats. If you’re feeling adventurous invite your +1 to your Google+ Community. Google+ Communities will allow you to listen into your fan’s feedback and input, truly putting the social back into social media.

Pinterest

Pinterest is the latest in social media marketing trends. Pinterest’s images centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.

Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pin boards.

Twitter

Twitter is the social media marketing tool that lets you broadcast your updates across the web.Follow tweeters in the industry or related fields and we should gain a steady stream of followers in return. mix of your social related to its about specials, discounts and news updates with some fun and quirky tweets intersperse. But you to retweet when a customer has something nice to say about you and don't forget answer papers questions when possible. Using twitter as a social media marketing tool revolves around dialogue and communication so be sure to interrupt as much as possible. 

Linkedin: 
LinkedIn is one of the more professional social media marketing sites. LinkedIn groups is a great dinner for entering into a professional dialogue with people in similar industries and provides a face to share content with like minded individuals. 

Encourage customers or client to give your business a recommendation on your LinkedIn profile. Recommendations makes your business affairs more creative and reliable for new customers. Also browse the questions section of LinkedIn providing answers helps you to get established and earns trust. 

YouTube 
YouTube is the number one place for creating video content, with cam be an incredibly powerful social media marketing tool. YouTube is a free video sharing website.It is easy to watch online videos. You can even create and upload your own videos to share with others. The service was created by three former PayPal employees 'Chad Hurley, Steve Chen, and Jawed Karim' in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries. YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.

Reddit 

Reddit or similar Social Media platforms such as Stumble Upon or Digg are ideal for sharing compelling content. With over 2 billion page views a month.
Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members. Posts are organized by subject into boards called "subreddits", which cover a variety of topics including news, science, movies, video games, music, books, fitness, food, and image-sharing. Submissions with more up-votes appear towards the top of their subreddit and, if they receive enough votes, ultimately on the site's front page. Despite strict rules prohibiting harassment, Reddit's administrators spend considerable resources on moderating the site.


Using social media in marketing does more than improve sites traffic and help business reach more customers; it provides a valuable venue for better understanding and learning from your target audiences. Hopefully thins guide has helped you better understand how using social media for marketing can improve your business.